Kaleido 2025
An event representing graphic design graduates
For the graphic design class of 2025, we were tasked with creating a grad show event to showcase student works from over the years to strangers, graphic designers, and other aspiring creatives. Working together as a team, the word kaleido was chosen to represent the theme for the event. Like a kaleidoscope, the word kaleido represents design shifting, evolving, and ever-changing.
Programs
- Adobe Illustrator
- Adobe Photoshop
Categories
- Branding
- Illustration
- Logo Design
Inspiration & Ideation
For the logo, I wanted the colors to feel fluid and dynamic, like ribbons twisting and turning. I incorporated the sharp edges and fluid curves like a real kaleidoscope. With my design team members, we narrowed the colour palette down to four. These would be the foundation of other elements used in our branding, like individual kaleidoscopes made by classmates, print, and digital advertisements.
A modern and eye-catching logo
For the logo, I wanted the colors to feel fluid and dynamic, like ribbons twisting and turning. I incorporated the sharp edges and fluid curves like a real kaleidoscope. With my design team members, we narrowed the colour palette down to four. These would be the foundation of other elements used in our branding, like individual kaleidoscopes made by classmates, print, and digital advertisements.
Let’s work together
If you’ve got a project or an idea that needs to get done? Feel free to get in touch with me here.